POW - Protect Our Winters
Project
The goal of this project is to mobilize outdoor sports enthusiasts to protect the climate
encouraging them to take the train while promoting the brand.
> Changing mobility behaviours
> Associate the cause with the brand
> Do not have a moralizing tone in your communication.
> Deploying a campaign without a budget
How?
> By reversing the train's system of value > Showing that taking the TRAIN is more rewarding than taking the CAR.
> Motivate the target by rewarding the persons who have taken the train by giving them a "badge of honour", who will give a feeling of belonging to develop a mass effect.
Campaign
What if taking the train was as simple as closing your ski jacket?
What if taking the train was a simple gesture?
What if protecting our winters was a simple gesture?
PROTECT OUR WINTERS WITH A SIMPLE GESTURE #TAKETHETRAIN
Posters
Campaign's symbol
Project's Video
Social Media
The goal is for the POW community to show its commitment on social networks
Are you also committed to protecting our winters?
Accessories
